Great Earth was started over 35 years ago. One of the founders, Earl Mindell, is a world-renowned authority on nutrition and the author of the book The Vitamin Bible. Great Earth is dedicated to keeping up with the latest in nutritional research by maintaining an association of biochemists, nutritionists, and pharmacists. We then on pass that nutritional information along to our customers and community, focusing on prevention and recovery.

Great Earth’s manufacturing is not subcontracted to the lowest bidder in some foreign country. Great Earth is one of the only dietary supplement companies that actually manufacture their own products in a pharmaceutically registered laboratory located in the United States of America (Hicksville NY). We carry over 700 naturally derived supplements.All raw ingredients used in Great Earth products are tested for purity, potency, and absorbability. Great Earth guarantees that what is on the label is what is in the bottle, and we guarantee 100% potency through the product’s expiration date, whereas the industry’s standard can be as low as 90% of labeled potency at time of bottling.

Great Earth’s position in the market: In the nutritional supplement industry, there are many prices and quality levels; we have seen multivitamin programs priced from $5 (generics / big box stores) to over $150 per month (multilevel marketing programs and internet). Sadly, higher prices don’t always equate to higher potency or quality. We buy directly from Great Earth and therefore we can offer the highest quality nutritional supplements yet at a cost that is very reasonable, e.g. fine premium wine at dinner wine prices. Our best Nutritional Supplement Programs can be as low as $8 to $15 a month. Great Earth’s approach is to provide proper amounts of micronutrients for optimal health, not just providing a percentage of our daily values.

Ideally all the nutrients our bodies need would come from the food we eat, but sadly it is virtually impossible today to achieve proper amounts of all micronutrients from diet alone; therefore the foundation in our diet is Great Earth’s Nutritional Supplement Program (NSP). It is our family’s experience that by taking a high quality multivitamin / mineral, we experience far fewer illnesses than the general population and when we do come down with a bug our symptoms are much milder and last for shorter durations. Our family looks to nature’s abundance as the first approach in dealing with the prevention and recovery of life’s ailments by giving our bodies the building blocks needed for energy, health, performance, endurance, vitality, and long life.

Nobody Knows Nutrition Like Great Earth - - - Nobody.